PROJECT NAME

Traveloka JR Pass – #PassYangPas

ROLE

Art Director, Visual Designer

TYPE

Key Visual

Traveloka has launched a new product: the JR Pass. Now, users can conveniently purchase their JR Pass directly through Traveloka. What sets this apart is the smart search engine, which allows users to find the most suitable pass based on the cities they plan to visit. Simply input your desired destinations, and Traveloka will recommend the best JR Pass option tailored to your itinerary.

For this campaign, I contributed as the visual designer, developing the concept for the key visual. The main idea was to highlight the personalized nature of the search feature—how each user’s experience is unique. To bring this to life, the search bar was designed to reflect different user preferences. For the talent image, we combined three different stock photos, each styled with distinct wardrobes, to create a cohesive and dynamic visual.