PROJECT NAME

Rukita's Young Professional

Campaign

ROLE

Art Director, Visual Communication Designer

TYPE

Key Visual

This campaign aims to acquire new young professional tenants by positioning Rukita as their primary long-term residence, driving 12-month long-stay bookings through a comfortable, convenient, and hassle-free living experience.

This campaign targeting a young professionals aged 25–35 with busy, demanding work routines who deeply value time, convenience, and comfort. As their careers progress or they undergo job relocations, they realize their current housing no longer aligns with their evolving lifestyle and need a living space that truly supports their growth. While their careers are advancing rapidly, their living conditions remain stagnant, leaving their personal downtime drained by long commutes, endless laundry, housekeeping, and property maintenance hassles.

The Big Idea: Resign from Your Second Job –Your first job already takes enough of your time. Let Rukita handle the second one.