PROJECT NAME
Rukita x Porsche Sprint Challenge
ROLE
Art Director, Visual Communication Designer
TYPE
Key Visual, Merchandise, Offline Collaterals
Rukita is proudly sponsoring one of the teams in the Porsche Sprint Challenge, aptly named the Rukita Racing Team. This prestigious racing event, organized by Porsche Indonesia, takes place across multiple stages, with one of the key races held in Mandalika. For this initiative, I was responsible for designing social media content to promote the event, which was shared on both Rukita’s official Instagram and the Rukita Racing Team’s account.
BOOKING & CONTACT
This campaign also extended to Rukita’s internal leadership workshop, held at a dedicated space within the Mandalika International Circuit in early December. The workshop carried the theme “Embrace the Challenge.” All design assets—ranging from invitations and wall decals to merchandise—were aligned with the same visual identity used across the social media campaign.
Wall sticker that applied to the wall in Mandalika International Circuit.
The length of the wall stickers is around 13m, height around 2,5m.
Stickers set, printed on A5.
e-invitation. Distributed through internal channels for selected leaders.
Merchandise – tumbler
Merchandise – tote bag
Merchandise – hand fan
Merchandise – cap
