PROJECT NAME

Traveloka Bus – Tedjo & Susi

ROLE

Art Director, Visual Communication Designer

TYPE

TVC, Key Visual

Drawing inspiration from the beloved Indonesian soap operas, we created a playful parallel between a Javanese father solemnly officiating his daughter’s wedding and the act of booking an official bus ticket.

The key visual was integrated directly into the video as a bumper sticker—mirroring the distinct typography and vibrant colors often seen on Indonesian buses—creating a familiar and relatable visual cue for our audience.