PROJECT NAME

Traveloka Eats Product Launch

ROLE

Art Director, Visual Communication Designer

TYPE

Key Visual

In 2018, Traveloka introduced a new product: Traveloka Eats. To support the launch, we created a campaign to introduce users to this feature and highlight how they can now discover hidden culinary gems in various cities across Indonesia.

The concept behind this key visual is simple—showing how easy it is to find food inspiration directly through the Traveloka app. The visual was crafted using real Indonesian dishes, creatively arranged to resemble iconic landmarks such as the Monas monument, celebrating local flavors in a unique and memorable way.