PROJECT NAME

YES – Traveloka Malaysia YE

ROLE

Art Director, Visual Communication Designer

TYPE

Key Visual

YES (Year-End Sale) is a promotional campaign by Traveloka Malaysia offering discounts of up to RM1,800 during the festive season. Running both online and offline, the campaign encourages Malaysians to plan their year-end holidays.

The campaign is split into two phases—Christmas and New Year—each featuring distinct key visuals tailored to the celebration. Deliverables included a wide range of materials such as key visuals, owned media banners, display ads, booth collaterals, LED screens, newsletters, and various assets for different channels.