Cerita Nyata Yang
#TakTertangkapKamera
PROJECT NAME
Traveloka – Cerita Nyata Yang #TakTertangkapKamera
ROLE
Art Director, Visual Communication Designer
TYPE
TVC, Key Visual
A single photo can hold thousands of stories behind a moment.
In this campaign, we brought to life real stories from Traveloka users—highlighting how various features helped them in meaningful ways. Rather than using typical testimonial videos, we chose to retell these stories through visually captivating and emotionally engaging animations.
Each story was brought to life with a unique animation style. To make this vision a reality, we collaborated closely with 7 Sunday Films, director Tan Yew Leong, and Letko Studio (an animation house based in Poland).
Over the course of five months, we worked hand-in-hand to create four animated TVCs, each with its own distinct key visual.
Episode 1
This animation tells a story about Shabi’s long-distance marriage and how Traveloka Flight Status helps him.
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Episode 2
This is stories about Falencia, who’s dreams come true with the help from Traveloka Price Alert.
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Episode 4
Meet Zarina, who’s on vacation with her family but suddenly she needs to reschedule her ticket for some urgent matter.
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Episode 6
This is a story about Romeo. His aunt comes to visit Romeo. Unfortunately, Rome forgets something and need to rush his errands and come to pick his aunt as soon as possible at the airport.
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Behind the scene
A glimpse of stories and behind the scenes on how we made this animation videos.
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