PROJECT NAME

Traveloka Reward Zone

ROLE

Art Director, Visual Communication Designer

TYPE

Digital Video, Key Visual

Reward Zone is a feature within the Traveloka App that offers a variety of fun mini games to beat boredom. The best part? You can earn tons of rewards and Traveloka Points just by playing games and checking in daily.

This campaign aimed to raise awareness among users about Reward Zone and highlight the exciting activities it offers—presented through a playful “alternate universe” concept with a distinctive creative treatment.

The campaign was nominated with a Bronze Trophy in the Excellence in Digital Marketing category at the 2022 Marketing Excellence Awards.

(https://awards.marketing-interactive.com/marketing-excellence-id/2022-winners/).