PROJECT NAME

Traveloka KABUUUR

ROLE

Art Director, Visual Communication Designer

TYPE

Key Visual

2023 came with a generous number of public holidays, long weekends, and joint leave days—almost like the universe was giving us a well-earned chance to relax and recharge. And as we know, Indonesians are quick to take advantage of any opportunity to escape the daily grind.

Traveloka set out to 📸 highlight this abundance of holidays with a concept rooted in familiarity—building on the momentum of the previous “Teman Tanggal Merah” campaign. With travel restrictions finally lifted, it felt like the perfect time to blend nostalgia and renewed freedom, reigniting the spirit of vacation.

Enter KABUUUR—a campaign designed to inspire people to break free from their everyday routines and make the most of long weekend getaways. Each key visual presents a unique snapshot of mundane daily life, contrasted with characters making a bold escape—reminding everyone that it’s okay to run away… every now and then.