PROJECT NAME

Traveloka Priority

ROLE

Art Director, Visual Communication Designer

TYPE

Digital Video, Key Visual

Out of Traveloka’s 40 million users, nearly 2 million are Traveloka Priority members. Despite the smaller segment size, Priority members deliver significantly greater value—generating 549% higher net revenue per person and completing 247% more transactions on average compared to non-members.

This relatively small group makes an outsized contribution to Traveloka’s business. Now imagine the potential if the number of Priority members were to double—or more.

This campaign is designed as an opportunity to showcase the value of Traveloka Priority by tapping into a powerful psychological insight: loyalty pays off, and not all customers are the same. With #PriorityOnly, we highlight how everything feels better when you're a part of Priority—and why it’s worth being one.

The campaign features an interactive digital video that allows viewers to choose their own ending. Each choice leads to a different storyline, creating a personalized and engaging experience.

You can watch the interactive video on YouTube by searching

#PriorityOnly: Kisah Raditya Dika dan Anissa Aziza bareng Traveloka Priority or go directly to bit.ly/PriorityOnly.